our story

Goodness Gracious is a Singapore-based sustainable home store specialising in handcrafted beeswax food wraps, reusable food storage solutions, and thoughtfully curated plastic-free home essentials for everyday living. Founded by a mumpreneur passionate about conscious living, eco-friendly products, and timeless design, the brand was created to make sustainable living approachable, functional, and beautiful for modern households.

Inspired by nature and minimal living, Goodness Gracious offers sustainable alternatives to single-use plastic, helping individuals and families reduce waste while creating a healthier, more intentional lifestyle. From reusable beeswax wraps to eco-conscious kitchen and home products, every item is thoughtfully designed to complement modern homes while supporting a low-waste lifestyle.

Rooted in sustainability, wellbeing, and mindful consumption, Goodness Gracious aims to inspire conscious everyday habits and build a community of like-minded earth lovers who value quality, functionality, and environmentally friendly living. Whether you are beginning your zero-waste journey or embracing a fully sustainable lifestyle, Goodness Gracious invites you to discover practical and stylish solutions for greener living.

Joanne Cheong - Founder of Goodness Gracious and Creative Studio, an extension creative outlet of Goodness Gracious

joanne cheong

meet the founder

Goodness Gracious was founded by Joanne, a Singapore-based mumpreneur whose zero-waste journey began through her love for cooking, baking, and creating a healthier home for her growing family. While searching for sustainable food storage alternatives that could replace single-use plastic and keep food fresh naturally, she discovered the beauty and functionality of beeswax food wraps.

Combining her passion for food, art, and craftsmanship, Joanne began handcrafting reusable beeswax wraps as a creative and sustainable solution for everyday living. What started as a personal journey towards conscious living soon evolved into a purpose-driven brand focused on helping others embrace a low-waste lifestyle through simple, practical swaps.

Every beeswax food wrap is thoughtfully handmade by Joanne in Singapore, making each piece unique and crafted with care. Through Goodness Gracious, her mission is to inspire mindful consumption, encourage sustainable habits, and empower more people to reduce plastic waste — one wrap at a time.

our ethos

Our ethos is simple. We are passionate about reducing the amount of single use plastic on earth and we want to empower sustainable lifestyle in every home.